“Sesame Street, “Share It Maybe”
You wouldn’t expect a children’s TV show brand to understand Web culture so well, but Sesame Street clearly gets it. Capitalizing on the mega-hit pop song “Call Me Maybe” by Carly Rae Jepsen, which has spawned all kinds of Web video spoofs of the song, Sesame Street created its own Cookie Monster version. While still keeping true to its kid-friendly brand message, this video was something that grownups would appreciate, and of course, share. The video, which was released on July 10, now has just shy of 6 million views on YouTube.”
<3 this, maybe?
(Source: digiday.com)
